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São Paulo Wine Trade Fair and Cachaça Trade Fair 2024 in a new location: Expo Center Norte Pavilion



The São Paulo International Wine Trade Fair and Cachaça Trade Fair, aimed at professionals and producers in the wine and spirits sectors, will take place from March 25 to 27, 2024, at the Expo Center Norte Pavilion in São Paulo, from 2:00 PM to 8:00 PM.


The theme for the 2024 edition is the Diversity of Wines and Spirits: diversity of styles, grape varieties, terroirs, production methods, types of wine (organic, table, natural, etc.), and their social and commercial impacts. The Diversity of Cachaça: artisanal, column, industrial, with wood, without wood, traditional production, etc.


"Our focus in building a sectoral development event is to create the opportunity for immediate sales between the producer and the retailer. Our fairs provide small and medium-sized establishments, hotels, inns, pizzerias, wine shops, and convenience stores, for example, to replenish their stocks with a wide range of choices in one place. Time is money, so it's important to create real selling spaces," emphasizes entrepreneur Zoraida Lobato.

In its eighth edition, the São Paulo International Wine Trade Fair establishes itself as the main business fair in the Latin American spirits production chain, a 100% B2B event focused on business transactions, from agribusiness to the arrival of the product on the shelves and sales aisles, including the dissemination of knowledge and technology.


In the 2023 edition, 4,200 buyers visited the event, with 70% being buyers from eight states in Brazil and five foreign countries, impacting 1,000,000 consumers. There were 168 exhibitors and more than 400 brands from 14 states and seven countries, including producers of national and international wines and spirits, importers, cork producers, packaging, barrels, fertilizers, representing the entire production chain of the sector.

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