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Contact PRESS RELEASES Wine São Paulo will take place from May 20th to 22nd The 9th edition of Wine São Paulo Trade Fair , a 100% B2B event focused on professionals and producers in the wine industry, will take... concursos2021 Feb 3, 2025 2 min read Cachaça Trade Fair will take place from May 20th to 22nd In its 9th edition, Cachaça Trade Fair , a 100% B2B event focused on professionals and producers in the cachaça and other spirits... concursos2021 Feb 3, 2025 2 min read

A Wine Trade Fair acontecerá em maio de 2022 no pavilhão oeste do anhembi, reconhecido internacionalmente como o principal centro de exposições de São Paulo e da América Latina. The 2026 edition of the São Paulo Wine Trade Fair will be in the yellow pavilion of Expo Center Norte. The Expo Center Norte is located at Av. Otto Baumgart, 1000 - Vila Guilherme. The distance to Marginal Tietê is 1.1km. And there is access to the Dutra, Castelo Branco and Anhanguera highways. The nearest metro stations are Portuguesa-Tietê and Carandiru (Blue Line), located just over 2km from Expo Center Norte. Car or motorcycle Arriving by car, you must access the parking lot in front of the main entrance, at Rua José Bernardo Pinto, 333 (Gate 13). Optional entrance via Rua Miguel Mentem, (Gate 16). On Waze or Maps, put “Expo Center Norte” as your destination. Subway The nearest metro station is Portuguesa-Tietê. Leaving the station, walk to the stop at Av. Cruzeiro do Sul, 1701 and wait for the regular bus lines, both of which lead to Rua José Bernardo Pinto, 333, with a stop in front of Expo Center Norte. – 2012-10 (Vila Medeiros – Tietê Metro) – 2033-10, Shop. D (Vila Sabrina – Shopping D) You can also use your mobility app to discover the best route, typing “Expo Center Norte” as the destination. Bus Two regular bus lines pass through Rua José Bernardo Pinto, 333 with a stop in front of Expo Center Norte, leaving the Portuguesa-Tietê metro station walk to the stop at Av. Cruzeiro do Sul, 1701: – 2012-10 (Vila Medeiros – Tietê Metro) – 2033-10, Shop. D (Vila Sabrina – Shopping D) You can also use your mobility app to discover the best route, typing “Expo Center Norte” as the destination. If in doubt, consult the SPTrans website or call City Hall number 156. .

THE FAIR SÃO PAULO WINE TRADE FAIR June 9 to 11 - 2026 Time: 2:00 pm to 8:00 pm "Opening new opportunities for you business is our business" In its tenth edition, the São Paulo Wine Trade Fair consolidates itself as the main fair for the wine and spirits production chain in Latin America. Meeting point for companies and professionals in the adult beverage sector. It positions itself as a 100% B2B event. If your company buys or sells products related to the wine and/or spirits sector, SPWTF is a mandatory stop. We are focused on creating an environment for achieving results, not just networking or knowledge exchange, but mainly commercial opportunities. Today, time is money. Therefore, we are using our 40 years of experience in organizing the most varied types and formats of events and applying it to achieve success at this fair. Providing our exhibitors and visitors with results in the hours invested. SPWTF grows every year and has been breaking records in terms of visitation, number of exhibitors and especially the number of sales made on site. But without losing focus on sales, let's put on the agenda a subject that we can't help but talk about: DIVERSITY in this sector, not just among people, but mainly in the world of wine and cachaça. Like the different regions, types and styles of wines, such as table, organic and natural, which impact the market and the consumer. There will be round tables, lectures and master classes in spaces dedicated to experiences so that visitors and exhibitors can discuss and review concepts and prejudices. WHO EXPOSES? Who Exhibits Wine producers; Laboratories; Accessories for wine service; Equipment for viticulture in agribusiness; Equipment for winemaking; Equipment for bars, restaurants and hotels; Importers; Sector Entities; Input producers; Packaging and label manufacturers; Winemaking Schools; Graphic design. Who visits Food and beverage buyers; Distributors; Importers; traders; Investors; Bar and restaurant owners; Researchers; Winemakers; Producers; Sommelier; Owners of small and medium-sized establishments; Entrepreneurs in the Hospitality sector; Sales representatives; Entrepreneurs in the beverage sector; Independent wine professionals; Specialized press; WHO VISITS? About São Paulo São Paulo is the largest metropolis in Latin America, with 22,429,800 inhabitants in 2022 (ArchDaily) in its metropolitan region, one of the ten most populous areas in the world. Its population is greater than that of several countries, such as Chile (17,248,450), the Netherlands (17,100,475) and Portugal (10,487,289), in addition to being more populous than Bolivia, Paraguay and Uruguay combined. The Metropolitan Region of São Paulo is the largest hub of national wealth. The metropolis centralizes the command of large private capital, concentrating the majority of Brazilian headquarters of the most important industrial, commercial and mainly financial complexes, which control the country's economic activities. The State of São Paulo, with its 38.7 million adults, is the largest wine market in Brazil, accounting for 32.1% of wine consumption in the country and with a per capita consumption of around 3 liters per year ( MindMiners/Wine). In the city of São Paulo, residents drink wine on average 7.1 times a month, the highest frequency in national terms (Ideal Consultoria). In 2021, Brazil reached 14th position in the ranking of the most attractive wine markets in the world, after rising 12 positions, according to the consultancy Wine Intelligence. The growth in consumption in the country is accompanied by an increase in the number of drink lovers. In the last 12 years, the population of regular wine consumers has doubled, from 22 million in 2010 to 44 million in 2022, according to data from Wine Intelligence. And from 2016 to 2021, more than 20.2 million liters were consumed in the country — this value is expected to double by 2026, according to data from Euromonitor International, a market research provider. According to data from Wine Intelligence, 70% of Brazilians say they are open to trying new types and styles of wine. This number is much higher than that of other more mature markets, such as the United States (51%) and England (43%), or even neighbors, such as Colombia (52%). In relation to the consumption of spirits, São Paulo is also an important consumer hub, mainly for products with higher added value, such as aged cachaças, whiskey, gin, vodka, liqueurs and elaborate drinks. The State of SP is also one of the leaders in the production of distillates in the country, both industrial and artisanal. Caipirinha, the most traditional Brazilian drink, originates in the interior of São Paulo, whose inhabitants are affectionately called “caipiras”. São paulo sponsers INSTITUTIONAL SUPPORTERS PARTNERS MEDIA SUPPORTERS Follow us on Instagram @winetradefairsp Load More

Click on your chosen lecture and register Wine tourism: "Presentation of the Hyatt Hotel Case" Responsible Serving Electronic Wine Certification Everything about Brazilian Wine From Conventional to Premium in the Spirits Market New Wine Import Process - Understanding the DUIMP The Art of Chilean Wine with Viña Tres Palacios When the World is the Competitor: The Challenge of Brazilian Beverages in the Era of Brands - Territory How Much Is Your Cachaça Worth? – Learn How to Price It Repositioning artisanal cachaça, an ANPAQ project for all of Brazil. Export certification for beverages is a gov.br service. Strengthening the Beverage Market The new regulations on minimum controls and their impact on beverage quality.

2025 Editing Results See the results and main figures of the Wine São Paulo Trade Fair 2024 edition! The fair 8,500 visitors 4,000 m² of event space 120 exhibitors 280 brands on display Reason for the participants' presence Search results 45% purchase of products and services 24% expansion of networking 18% learning and participation in the conference 13% analysis of competitors Exhibitor results at the fair Post-event satisfaction survey 90% concluded business after the fair 100% recommend the fair to other companies 95% approved the new event space 80% did business at the fair and afterwards 80% thought the fair was great 15% thought the fair was average 5% thought the fair was bad Exhibitors' testimonies See what the exhibitors are saying about the fair. See what exhibitors say about the fair Event photos

FAIR Visitors Exhibitors Be an Exhibitors Press Experiences Local About Mais EXPERIENCES We developed a series of experiences within the business fair because we know that companies are made by people, and everyone really needs to have good experiences at work, enjoy! Knowledge Space CICAVI - The biggest congress for the Wine and Cachaça sector takes place in parallel to our fair. Take advantage of your time to visit us and sign up. Through the transfer of knowledge, you will learn about and discover innovations and trends in the sector, from the field to the glass. We cover topics relevant to professions, from agriculture to the marketing link with the final consumer. Pitch and Start-up Space At the online fair, visitors have the possibility of scheduling meetings with our exhibitors in specific business spaces so that they can present their company, products and solutions. A B2B fair is not just for the exhibitor to sell; he also hopes to welcome and open new suppliers. Top Ten Competition The competition, which is already a tradition at the fair, brings together a group of experts and with the expertise we have from more than 25 years of holding the main competitions in Brazil, we deliver the best results at the fair. Buyers can easily place their orders with these suggestions as a starting point. Master Class Various tastings at stands and tasting rooms, some free and others require specific reservations and tickets. Follow on social media and/or at the fair reception. Wine Tourism and Rural Tourism Space Everyone knows that anyone who works in the sector will at one time or another need to get involved with this topic, so it's good to know a little about the topic. So, we are preparing a round table, exhibitions and lots of information.

Top 10 - Wine São Paulo Trade Fair 2025

A Cicavi - Congresso Internacional da Cachaça e do Vinho ocorre em paralelo com a Wine Trade Fair, trazendo diversos palestrantes e nomes de pesoa para os participantes. INICIO speakers CICAVI Programação Inscrições FAIR Visitors Exhibitors Be an Exhibitors Press Experiences Local About Mais CICAVI - International Congress of Cachaça and Wine CICAVI CICAVI is a cultural, social, technical and economic event that takes place in parallel with the SÃO PAULO INTERNATIONAL WINE TRADE FAIR and CACHAÇA TRADE FAIR. Its objective is to disseminate and establish technological, social, agronomic knowledge, production aspects, marketing, distribution and service between the components of the wine and cachaça production chain. The theme of this year's congress will be: Diversity of Liquor and Wine. Two drinks that bring with them a diverse universe that can be seen across different regions, different styles, different production processes. Which result in different aromas and flavors. But all with their own characteristics that should to be respected, publicized and, above all, treated equally. That's why we open this space so that we can reflect, study and discuss the subject, putting all the questions on the table and joining forces and reinforcements so that together we can reach a common denominator Our spaces for lectures, workshops and master classes during fairs are open for this moment of reflection and discussion. Schedule SPEAKERS Marcelo D'Arienzo Marcelo D'Arienzo holds a degree in Business Administration from FAAP and has over 17 years of experience in the market. Before becoming CEO of Wine in 2019, he was a managing partner at Península Participações in the direct investment area, where he invested in digital, retail, and consumer goods companies, and served as an advisor to several companies. He worked for 7 years in strategic consulting at Monitor Group, where he led more than 35 projects and transactions in the areas of consumer goods, retail, and infrastructure in various regions (USA, Europe, Africa). He also worked for 5 years in different professional services (real estate, technology, and banking). The entrepreneur completed executive programs at Harvard Business School, Stanford University, and FGV, and is an alumnus of the Bucerius Forum on Global Governance. More information at https://www.linkedin.com/in/marcelo-d-arienzo-8373629. Professor Celso dos Santos Silva Post-Doctorate and Ph.D. in Education and Administration in the USA, Director of Training and New Business for the Federation of Hotels, Restaurants and Bars of the State of São Paulo, Interim Vice-President of the Association of Gastronomic Restaurateurs of the Americas and the World - Aregala Paulo Sartolla With a background in gastronomy and a postgraduate degree in food safety, he works as a restaurant and bar manager specializing in food and beverage service. He has over 20 years of experience training waiters and maitres d', and teaches waiter courses at BaresSP, a professional training school for bartenders, baristas, waiters, and bar and restaurant managers. Ricardo Henriques Holding a degree in biotechnological and food engineering with a specialization in viticulture and oenology, he has been the technical director of Rio Sol in the São Francisco Valley since 2010. Pablo Diogo After years of practical experience as a bartender, head bartender, and bar manager, he now works as a teacher and operational leader in projects involving the opening and restructuring of bars and restaurants, sharing his experience and improving service quality. Augusto Nascimento Mixologist and sommelier with over 10 years of experience serving cocktails, wine, and craft beers. He holds a Bartending certification from ABS-SP and a Beer Sommelier certification from Doemens Academy. His work today focuses on training and mentoring for bars and restaurants. He coordinates courses at BaresSP, a professional training school for bartenders, baristas, waiters, and bar and restaurant managers. Alexandre Bertin More information coming soon. Marcos Botton Marcos Botton holds a degree in Agronomic Engineering from the Federal University of Pelotas (1990), a Master's degree (1994), and a Doctorate (1999) in Biological Sciences from the University of São Paulo (ESALQ). In 2008, he completed a postdoctoral fellowship at the University of California, Berkeley, in the USA. He is currently a researcher and Head of Technology Transfer at Embrapa Grape and Wine, where he coordinates activities related to the integration of new technological assets into the production sector. Francisco Dantas A consultant and specialist in training in the gastronomy sector, he has been in the business for over 20 years. He began his career as a commis waiter and grew through the entire organizational structure of the profession. He has worked in more than 10 different countries, specializing in customer service training. He owns F&J Group, which provides management consulting and promotes the qualification of the entire frontline staff of bars and restaurants. Elvis Campello He holds a degree in Hospitality Management, a postgraduate degree in Gastronomy Teaching, and a postgraduate degree in the History and Culture of Gastronomy, in addition to university extension studies in Gastronomic Journalism. He has worked for over 20 years in bars and restaurants throughout Brazil, providing consulting services and training bar and dining room service teams. Alex Zemczack A graduate in gastronomy from the Methodist University of São Paulo, he worked in bars such as MyNY Bar and Isola Bar, and was the beverage manager for the IMC and Fábrica de Bares groups. An ambassador for Cachaça Alzira, he currently teaches courses for BaresSP and works as a bar consultant for The Cocktail Company. Adriano Farias da Silva He has worked in hospitality since 2002, having worked in restaurants such as Suntory, Shintori, Le Jazz, Mercado La Barra, and hotels such as Emiliano, Tivoli Monfarej, Renaissance, Four Seasons and, currently, Palácio Tangará. He was the Brazilian champion by ABB (2006), Brazilian representative at the World Bartenders Championship (IBA) in Taiwan (2007), Brazilian champion of cocktails based on Nega Fulô cachaça (2008), champion of the Master of Craft (2018), and VIHP award in the Bar Management category (2021). Cesar Griffo With distillation courses in the Netherlands and vermouth production in Spain, he is the co-founder of Famiglia Griffo. He is also a partner and master distiller at Welcome Brands, the first national premium beverage company. Mauro dos Santos More information coming soon. José Antonio Lallemand Chemical engineer, process engineer, industrial manager and technician, with extensive experience in laboratory work and fermentation processes. Has experience in different types and processes of fermentation in various regions and countries. Currently the LATAM Technical Manager for the Ethanol and Distilled Beverages division of Lallemand, a company that produces selected yeasts and other fermentation solutions for tequila (Mexico) and other beverages such as rum, vodka, gin and whisky in Central and South America. John Luke Ismael Graduated in agronomy and business administration from Unifenas. Founding partner of Vinícola Bela Vista in São Bento do Sapucaí, SP. Fernando Brengel Advertising professional with 38 years of experience, partner and creative director of Presença Propaganda. Concurrently with his work at the agency, he was a professor in the Advertising & Marketing course at UNIP for 24 years. In 2016, he inaugurated Empório Barilotto, a beverage business primarily focused on commercial representation for importers and producers. Matias El Cantinero An engineer with a passion for cocktails and the world of beverages. Passionate about spices and botanicals, he created his own brand of aromatic bitters, Enraízes Bitter. Bruno Videira A graduate in gastronomy from the Methodist University of São Paulo, he worked in bars such as MyNY Bar and Isola Bar, and was the beverage manager for the IMC and Fábrica de Bares groups. An ambassador for Cachaça Alzira, he currently teaches courses for Bares SP and works as a bar consultant for The Cocktail Company. Carlos Cabral More information coming soon. speakers

Seja um expositor na Wine Trade Fair, venha fazer bons negócio e aumentar o networking, seja você produtor, distribuidor, importador ou comerciante. Faça boas compras e realize diversas vendas. HOME BE AN EXHIBITOR how to participate FORMATS LOGISTIC FAIR Visitors Exhibitors Be an Exhibitors Press Experiences Local About Mais BE AN EXHIBITOR Be an exhibitor at the São Paulo Wine Trade Fair . Our exhibitors are guaranteed to have their investments returned with results of contacts with the main players in the wine buying market. Through serious and professional work, the event organizer promotes commercial meetings that promote greater sales and greater exposure for your brand. BE AN EXHIBITOR HOW TO PARTICIPATE? Do you want to exhibit at the São Paulo Wine Trade Fair 2024? Contact us via WhatsApp or fill in the information and we will get in touch how to participate FORMATS FORMATS Your company can rent multiple display formats, booths with basic assembly Premium Assembly Shared Areas Auditoriums A differentiated solution for every need Or even for uniting several companies with the same purpose and renting at competitive prices. LOGISTIC LOGISTICS If your company needs logistical support for transport and customs clearance, our partner TTI LOG will be able to support you. We can help you with the bureaucratic part of importing products into Brazil. Contact Marcos Krekovski, by cell phone/WhatsApp: +55 11 97477-6735 or by email: mkrekovski@ttilog.com.br

Conheça a São Paulo Wine trade fair, a maior feira de negócios no setor de vinhos da América Latina agora em sua versão online, confira o lançamento dia 11/05, totalmente focada ao B2B e ao fechamento de bons negócios. WINE TRADE FAIR PRESENTIAL View more WINE TRADE FAIR ONLINE 9 a 11 June 2026 more information Live this experience

Conheça a história e todos os produtos e serviços organizado pelo grupo responsável pela organização da Wine Trade Fair. FAIR Visitors Exhibitors Be an Exhibitors Press Experiences Local About Mais WHO WE ARE ABOUT US WINE SECTOR MOTORCYCLE SECTOR

SUMMIT Download the map by clicking the icon next to it. Click on your chosen lecture and register Electronic Wine Certification Beverage Export Certification - a gov.br service The new regulation on minimum controls and its impact on beverage quality New Wine Import Process: Understanding the DUIMP