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- FAIR | Wine Trade Fair
HOME THE FAIR sponsers WHO EXPOSES? São paulo WHO VISITS? Sem título Informações do negócio @winetradefair THE FAIR SÃO PAULO WINE TRADE FAIR June 9 to 11 - 2026 Time: 2:00 pm to 8:00 pm "Opening new opportunities for you business is our business" In its tenth edition, the São Paulo Wine Trade Fair consolidates itself as the main fair for the wine and spirits production chain in Latin America. Meeting point for companies and professionals in the adult beverage sector. It positions itself as a 100% B2B event. If your company buys or sells products related to the wine and/or spirits sector, SPWTF is a mandatory stop. We are focused on creating an environment for achieving results, not just networking or knowledge exchange, but mainly commercial opportunities. Today, time is money. Therefore, we are using our 40 years of experience in organizing the most varied types and formats of events and applying it to achieve success at this fair. Providing our exhibitors and visitors with results in the hours invested. SPWTF grows every year and has been breaking records in terms of visitation, number of exhibitors and especially the number of sales made on site. But without losing focus on sales, let's put on the agenda a subject that we can't help but talk about: DIVERSITY in this sector, not just among people, but mainly in the world of wine and cachaça. Like the different regions, types and styles of wines, such as table, organic and natural, which impact the market and the consumer. There will be round tables, lectures and master classes in spaces dedicated to experiences so that visitors and exhibitors can discuss and review concepts and prejudices. WHO EXPOSES? Who Exhibits Wine producers; Laboratories; Accessories for wine service; Equipment for viticulture in agribusiness; Equipment for winemaking; Equipment for bars, restaurants and hotels; Importers; Sector Entities; Input producers; Packaging and label manufacturers; Winemaking Schools; Graphic design. Who visits Food and beverage buyers; Distributors; Importers; traders; Investors; Bar and restaurant owners; Researchers; Winemakers; Producers; Sommelier; Owners of small and medium-sized establishments; Entrepreneurs in the Hospitality sector; Sales representatives; Entrepreneurs in the beverage sector; Independent wine professionals; Specialized press; WHO VISITS? About São Paulo São Paulo is the largest metropolis in Latin America, with 22,429,800 inhabitants in 2022 (ArchDaily) in its metropolitan region, one of the ten most populous areas in the world. Its population is greater than that of several countries, such as Chile (17,248,450), the Netherlands (17,100,475) and Portugal (10,487,289), in addition to being more populous than Bolivia, Paraguay and Uruguay combined. The Metropolitan Region of São Paulo is the largest hub of national wealth. The metropolis centralizes the command of large private capital, concentrating the majority of Brazilian headquarters of the most important industrial, commercial and mainly financial complexes, which control the country's economic activities. The State of São Paulo, with its 38.7 million adults, is the largest wine market in Brazil, accounting for 32.1% of wine consumption in the country and with a per capita consumption of around 3 liters per year ( MindMiners/Wine). In the city of São Paulo, residents drink wine on average 7.1 times a month, the highest frequency in national terms (Ideal Consultoria). In 2021, Brazil reached 14th position in the ranking of the most attractive wine markets in the world, after rising 12 positions, according to the consultancy Wine Intelligence. The growth in consumption in the country is accompanied by an increase in the number of drink lovers. In the last 12 years, the population of regular wine consumers has doubled, from 22 million in 2010 to 44 million in 2022, according to data from Wine Intelligence. And from 2016 to 2021, more than 20.2 million liters were consumed in the country — this value is expected to double by 2026, according to data from Euromonitor International, a market research provider. According to data from Wine Intelligence, 70% of Brazilians say they are open to trying new types and styles of wine. This number is much higher than that of other more mature markets, such as the United States (51%) and England (43%), or even neighbors, such as Colombia (52%). In relation to the consumption of spirits, São Paulo is also an important consumer hub, mainly for products with higher added value, such as aged cachaças, whiskey, gin, vodka, liqueurs and elaborate drinks. The State of SP is also one of the leaders in the production of distillates in the country, both industrial and artisanal. Caipirinha, the most traditional Brazilian drink, originates in the interior of São Paulo, whose inhabitants are affectionately called “caipiras”. São paulo sponsers INSTITUTIONAL SUPPORTERS PARTNERS MEDIA SUPPORTERS Follow us on Instagram @winetradefairsp Load More
- Experiences | Wine Trade Fair
FAIR Visitors Exhibitors Be an Exhibitors Press Experiences Local About Mais EXPERIENCES We developed a series of experiences within the business fair because we know that companies are made by people, and everyone really needs to have good experiences at work, enjoy! Knowledge Space CICAVI - The biggest congress for the Wine and Cachaça sector takes place in parallel to our fair. Take advantage of your time to visit us and sign up. Through the transfer of knowledge, you will learn about and discover innovations and trends in the sector, from the field to the glass. We cover topics relevant to professions, from agriculture to the marketing link with the final consumer. Pitch and Start-up Space At the online fair, visitors have the possibility of scheduling meetings with our exhibitors in specific business spaces so that they can present their company, products and solutions. A B2B fair is not just for the exhibitor to sell; he also hopes to welcome and open new suppliers. Top Ten Competition The competition, which is already a tradition at the fair, brings together a group of experts and with the expertise we have from more than 25 years of holding the main competitions in Brazil, we deliver the best results at the fair. Buyers can easily place their orders with these suggestions as a starting point. Master Class Various tastings at stands and tasting rooms, some free and others require specific reservations and tickets. Follow on social media and/or at the fair reception. Wine Tourism and Rural Tourism Space Everyone knows that anyone who works in the sector will at one time or another need to get involved with this topic, so it's good to know a little about the topic. So, we are preparing a round table, exhibitions and lots of information.
- INÍCIO | Wine Trade Fair
Conheça a São Paulo Wine trade fair, a maior feira de negócios no setor de vinhos da América Latina agora em sua versão online, confira o lançamento dia 11/05, totalmente focada ao B2B e ao fechamento de bons negócios. WINE TRADE FAIR PRESENTIAL View more WINE TRADE FAIR ONLINE 9 a 11 June 2026 more information Live this experience
- Local | Wine Trade Fair
A Wine Trade Fair acontecerá em maio de 2022 no pavilhão oeste do anhembi, reconhecido internacionalmente como o principal centro de exposições de São Paulo e da América Latina. The 2026 edition of the São Paulo Wine Trade Fair will be in the yellow pavilion of Expo Center Norte. The Expo Center Norte is located at Av. Otto Baumgart, 1000 - Vila Guilherme. The distance to Marginal Tietê is 1.1km. And there is access to the Dutra, Castelo Branco and Anhanguera highways. The nearest metro stations are Portuguesa-Tietê and Carandiru (Blue Line), located just over 2km from Expo Center Norte. Car or motorcycle Arriving by car, you must access the parking lot in front of the main entrance, at Rua José Bernardo Pinto, 333 (Gate 13). Optional entrance via Rua Miguel Mentem, (Gate 16). On Waze or Maps, put “Expo Center Norte” as your destination. Subway The nearest metro station is Portuguesa-Tietê. Leaving the station, walk to the stop at Av. Cruzeiro do Sul, 1701 and wait for the regular bus lines, both of which lead to Rua José Bernardo Pinto, 333, with a stop in front of Expo Center Norte. – 2012-10 (Vila Medeiros – Tietê Metro) – 2033-10, Shop. D (Vila Sabrina – Shopping D) You can also use your mobility app to discover the best route, typing “Expo Center Norte” as the destination. Bus Two regular bus lines pass through Rua José Bernardo Pinto, 333 with a stop in front of Expo Center Norte, leaving the Portuguesa-Tietê metro station walk to the stop at Av. Cruzeiro do Sul, 1701: – 2012-10 (Vila Medeiros – Tietê Metro) – 2033-10, Shop. D (Vila Sabrina – Shopping D) You can also use your mobility app to discover the best route, typing “Expo Center Norte” as the destination. If in doubt, consult the SPTrans website or call City Hall number 156. .
- Visitors | Wine Trade Fair
Faça suas inscrições na Wine Trade fair, seja você jornalista, comprador, comerciamente e se os vinhos são mais do que prazer e são negócios para você, não perca a oportunidade de se inscrever na maior feira B2B da América Latina no setor de vinhos. HOME registrations VISITOR TRAVEL TIPS Sem título VISITORS If for you Wines are more than a pleasure, they are business. Register now. Registration is free and guarantees entry to the fair and participation in some lectures, tastings and visits. With advance registration, you don't have to wait in line, and access is easier and faster. If you are a buyer and looking for suppliers with differentiated products, good prices and quality. Visit the fair, participate in the business rounds for free, talk to our sommelier and cachacier and come and do some good business. Make contacts that will help you better develop your project, your establishment, and increase your networking. Registration and participation for industry professionals is free. VISITOR Travel tips The TRYP São Paulo Paraíso is the ideal choice for those seeking comfort, convenience, and a strategic location in the capital. Close to Avenida Paulista and the city's main thoroughfares, the hotel combines modern accommodations, a welcoming atmosphere, and services designed for business or leisure travel. All this with hospitality that transforms each stay into a complete São Paulo experience. Call 55-11-3059-0999 cópia de 20200204_125051 (1) cópia de 20200204_125051 (1) 1/1 TRAVEL TIPS Travel agency For those who don't live in São Paulo, this hotel has a prime location and special prices for those attending the fair. TRYP by Wyndham São Paulo Paulista Paraíso is an excellent option. tryppaulistaparaiso.com.br https://www.tryppaulistaparaiso.com.br registrations Registrations
- VITIVINICULTURA | Wine Trade Fair
Conheça o setor de vitivinicultura e bebidas adultas do grupo, responsável pelas maiores feiras do setor pela Revista Vinho Magazine, Cachaça Trade Fair, Concurso Vinhos e Destilados do Brasil, Ouvindo Vinho Podcast, Wine Weekend, Vinho Magazine Tv FAIR Visitors Exhibitors Be an Exhibitors Press Experiences Local About Mais VINICULTURE SECTOR Wine Magazine Revista Impressa - with credibility gained for 20 years, recognized nationally and internationally as the best winemaking and sommeliery magazine in Brazil; Online Magazine - Distributed on major portals such as GoRead, Apple, Google, Amazon and Tim, among others; Digital Magazine – Dinâmica, with weekly and exclusive articles, access www.vinhomagazine.com Wine Weekend São Paulo Festival Largest wine event in Latin America, receives an average of 36 thousand visitors per year; an event aimed at the end consumer. São Paulo Wine trade fair Largest fair in Brazil for the wine professional, exclusive fair for the B2B sector. Liquor trade fair The only Spirits fair for the professional sector in Brazil aimed exclusively at the B2B sector Wine Magazine TV YouTube channel with over 5,000 subscribers; includes videos with over 200,000 views. Brazilian Wines and Spirits Contest Largest and main adult beverage competition in Brazil; and the only exclusive competition for national products. Recognized by the consumer as a guarantee of quality. Wine Weekend Summer Version of Wine Weekend for the summer period. Social networks Through careful work, we use our social networks to support the promotion of our products and our customers.
- Summit | Wine Trade Fair
Click on your chosen lecture and register Wine tourism: "Presentation of the Hyatt Hotel Case" Responsible Serving Electronic Wine Certification Everything about Brazilian Wine From Conventional to Premium in the Spirits Market New Wine Import Process - Understanding the DUIMP The Art of Chilean Wine with Viña Tres Palacios When the World is the Competitor: The Challenge of Brazilian Beverages in the Era of Brands - Territory How Much Is Your Cachaça Worth? – Learn How to Price It Repositioning artisanal cachaça, an ANPAQ project for all of Brazil. Export certification for beverages is a gov.br service. Strengthening the Beverage Market The new regulations on minimum controls and their impact on beverage quality.
- 2024 Edition | Wine Trade Fair
2025 Editing Results See the results and main figures of the Wine São Paulo Trade Fair 2024 edition! The fair 8,500 visitors 4,000 m² of event space 120 exhibitors 280 brands on display Reason for the participants' presence Search results 45% purchase of products and services 24% expansion of networking 18% learning and participation in the conference 13% analysis of competitors Exhibitor results at the fair Post-event satisfaction survey 90% concluded business after the fair 100% recommend the fair to other companies 95% approved the new event space 80% did business at the fair and afterwards 80% thought the fair was great 15% thought the fair was average 5% thought the fair was bad Exhibitors' testimonies See what the exhibitors are saying about the fair. See what exhibitors say about the fair Event photos
- Be an Exhibitors | Wine Trade Fair
Seja um expositor na Wine Trade Fair, venha fazer bons negócio e aumentar o networking, seja você produtor, distribuidor, importador ou comerciante. Faça boas compras e realize diversas vendas. HOME BE AN EXHIBITOR how to participate FORMATS LOGISTIC FAIR Visitors Exhibitors Be an Exhibitors Press Experiences Local About Mais BE AN EXHIBITOR Be an exhibitor at the São Paulo Wine Trade Fair . Our exhibitors are guaranteed to have their investments returned with results of contacts with the main players in the wine buying market. Through serious and professional work, the event organizer promotes commercial meetings that promote greater sales and greater exposure for your brand. BE AN EXHIBITOR HOW TO PARTICIPATE? Do you want to exhibit at the São Paulo Wine Trade Fair 2024? Contact us via WhatsApp or fill in the information and we will get in touch how to participate FORMATS FORMATS Your company can rent multiple display formats, booths with basic assembly Premium Assembly Shared Areas Auditoriums A differentiated solution for every need Or even for uniting several companies with the same purpose and renting at competitive prices. LOGISTIC LOGISTICS If your company needs logistical support for transport and customs clearance, our partner TTI LOG will be able to support you. We can help you with the bureaucratic part of importing products into Brazil. Contact Marcos Krekovski, by cell phone/WhatsApp: +55 11 97477-6735 or by email: mkrekovski@ttilog.com.br
- SCHEDULE | Wine Trade Fair
SCHEDULE REGISTRATION Speakers Eduardo Viotti Specialized journalist, international Wine and Spirits judge, founding partner of Revista Vinho Magazine and the São Paulo Wine Trade Fair and Cachaça Trade Fair Erick Zurita Tourism professional, specialist in Cachaça Technology, and master's degree in Agroecology and Rural Development. With over 20 years of experience in the cachaça production segment, he has been contributing to the production of Cachaça Fuzuê, the only organic cachaça in the state of São Paulo, for about 15 years. Approximately 10 years ago, he opened a restaurant on the premises of Alambique Fuzuê, welcoming visitors on weekends. Currently, he works at the Tourism Department of the City of Rio Claro (SP), where his work, among other projects, is focused on the development of rural tourism in the municipality. Baudouin Havaux Belgian businessman Baudouin Havaux, 62, is president of Vinopres, the company that organizes the Brussels World Competition, one of the largest and most respected drinks competitions in the world, with around 15,000 wine samples tasted annually. The drinks competitions it organizes include the Spirits Selection, the Brussels Beer Challenge, among many others. He is also a journalist and edits the magazines “DM Vino!” and “Essentielle Vino!”, specializing in wines and adult beverages. Dr. Cauré Portugal Biologist from the "Júlio de Mesquita Filho" São Paulo State University, with a solid academic background. With international training, he completed his Master's and PhD in Enology at the University of La Rioja, Spain, focusing on enological microbiology and biotechnology. His career also includes a Post-doctorate at the "Luiz de Queiroz" College of Agriculture - USP, where he focused on the microbiology of cachaça fermentation and biotechnology. Currently, as Executive and Scientific Director of Smart Yeast Research and Development, he plays a significant role as a technical consultant in distilleries, offering his expertise in process optimization and regulation. Professor Celso dos Santos Silva Post-Doctorate and Ph. D in the USA in Education and Administration, Director of Training and New Business at the Federation of Hotels, Restaurants and Bars of the State of SP, Interim Vice-President of the Association of Gastronomic Restaurateurs of the Americas and the World - Aregala Helcio Honda Founding Partner of Honda, Teixeira, Rocha Advogados. State Counselor of OAB/SP, 2022-2024 term. Graduated in Law from PUC-SP. University extension course in "Current Tax Law" - USP. Alessandro Colombara Italian naturalized Brazilian, with a background in government institutions for commercial exchange between Italy and Brazil, has been a partner-director of the importer Realwines Ltda for eight years, specializing in Italian wines. Adeliano Cargnin General Manager of Embrapa Grape and Wine (Bento Gonçalves, RS). Helium Director of Fecovinho, a producer specialized in organic wines in the Serra Gaucha region. Thiago Gonçalves Specialist in high-complexity and long-cycle businesses, maximizing Product Mix and Average Ticket indicators in any business! Green Ciro Enologist and owner of the Italian winery "Il Quarto Miglio srl". Passionate about volcanic wines from Campi Flegrei and the city of Naples, he has been working diligently for years to valorize the ancient autochthonous vines of the Campania region. Elisangela Marques Agricultural Engineer, Dr. in Food Technology/Unicamp, Researcher at APTA – São Paulo Agency for Agribusiness Technology, an organization belonging to the Department of Agriculture and Supply of the State of São Paulo.
- About | Wine Trade Fair
Conheça a história e todos os produtos e serviços organizado pelo grupo responsável pela organização da Wine Trade Fair. FAIR Visitors Exhibitors Be an Exhibitors Press Experiences Local About Mais WHO WE ARE ABOUT US WINE SECTOR MOTORCYCLE SECTOR
- SOBRE NÓS | Wine Trade Fair
Conheça a história e todos os produtos e serviços organizado pelo grupo responsável pela organização da Wine Trade Fair. FAIR Visitors Exhibitors Be an Exhibitors Press Experiences Local About Mais ABOUT US Who we are For 37 years we have developed the main communication business platform for the sectors of oenology and also for motorcycles in Brazil. Pioneers and innovators, we always strive for excellence in the quality of the content and in the shape of our products. We have a responsibility to deliver to our customers, readers and partners products and results executed with ethics, professionalism and respect. Our platforms Pioneers and innovators, we are always in the lead. We are consolidating ourselves as one of the main players in the sector, acting nationally and internationally. Our business platform covers both online and offline environments. We have the expertise to offer our customers and readers the possibility of traveling in a simple and easy way, with results in both environments.